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Privacy Policy

Last updated: September 2026

Dreaming Angels respects your privacy and is committed to protecting the personal information provided to us.

This Privacy Policy explains what information Dreaming Angels collects, why it is collected, how it is used and stored, who it may be shared with and the rights you have in relation to your personal information.

This policy applies to information collected through the Dreaming Angels website, registration forms, consultations, telephone or video calls, email, messaging services and other communications relating to our services.

1. Who We Are

Dreaming Angels provides sleep consultancy, education and support to parents and caregivers.

For the purposes of UK data-protection law, Dreaming Angels is the controller of personal information collected in connection with its services.

If you have any questions about this Privacy Policy or how your information is handled, please contact Dreaming Angels using the contact details provided on the Dreaming Angels website.

2. Information We May Collect

Depending upon the service you use, Dreaming Angels may collect and process information including:

Parent or caregiver information

  • name;

  • email address;

  • telephone number;

  • address where relevant to an on-site service;

  • details provided on registration or consultation forms;

  • correspondence through email, telephone or messaging services;

  • booking and appointment information; and

  • payment and transaction information.

Information about your child

In order to provide personalised sleep advice, we may collect information including:

  • your child's name;

  • date of birth;

  • age and developmental information;

  • current sleep routine and sleep history;

  • sleeping arrangements and environment;

  • night waking and nap information;

  • feeding routines;

  • breastfeeding, bottle-feeding or weaning information;

  • relevant behavioural or developmental information; and

  • information about routines and family circumstances where relevant to the sleep consultation.

3. Health and Medical Information

Parents or caregivers may provide information concerning their child's health where this is relevant to the sleep consultancy service.

This may include information about:

  • allergies or intolerances;

  • reflux;

  • feeding difficulties;

  • medications;

  • medical conditions;

  • developmental concerns;

  • eczema or other health concerns;

  • growth or weight concerns;

  • previous medical treatment; or

  • advice received from healthcare professionals.

Information concerning health is considered special category personal data under UK data-protection law and receives additional protection.

Dreaming Angels only requests or uses health information where it is reasonably necessary to understand circumstances that may affect sleep advice or the safety and suitability of recommendations.

Where we process special category health information, we will identify both an appropriate lawful basis under Article 6 of the UK GDPR and an appropriate condition under Article 9.

Where appropriate, Dreaming Angels may rely upon your explicit consent to process health information that you voluntarily provide for the purpose of receiving personalised sleep consultancy services.

You are not required to provide information that is irrelevant to the service.

4. How We Collect Information

Information may be collected:

  • when you complete a registration, enquiry or booking form;

  • when you purchase or book a Dreaming Angels service;

  • during telephone, video or in-person consultations;

  • through email or messaging communication;

  • through sleep diaries, questionnaires or updates you provide;

  • when you provide information during a support period;

  • through payment providers;

  • through the Dreaming Angels website; or

  • when you otherwise communicate with Dreaming Angels.

5. How We Use Your Information

Personal information may be used to:

  • respond to enquiries;

  • arrange and manage bookings;

  • provide sleep consultations;

  • understand your child's sleep circumstances;

  • prepare personalised sleep plans;

  • provide follow-up support;

  • communicate with you regarding your service;

  • manage payments and business records;

  • maintain appropriate consultation records;

  • comply with legal, regulatory, insurance or accounting requirements;

  • protect the safety and wellbeing of clients;

  • establish, exercise or defend legal claims where necessary; and

  • improve the administration and delivery of Dreaming Angels services.

Dreaming Angels will not use information provided during a sleep consultation for unrelated purposes without an appropriate lawful basis.

6. Our Lawful Bases for Processing

Under UK data-protection law, Dreaming Angels must have a lawful basis for processing personal information.

Depending upon the circumstances, we may rely upon:

Contract

Where processing is necessary to provide the service you have booked or to take steps at your request before entering into a contract.

This may include:

  • processing a booking;

  • communicating about your appointment;

  • delivering your consultation;

  • preparing your Sleep Plan; and

  • providing the support included within your package.

Legal obligation

Where we need to process or retain information in order to comply with a legal obligation, including certain financial, tax or regulatory requirements.

Legitimate interests

We may process information where it is reasonably necessary for the legitimate operation and protection of Dreaming Angels, provided those interests do not override your rights and freedoms.

This may include:

  • maintaining appropriate business records;

  • responding to disputes or complaints;

  • preventing misuse of services;

  • maintaining the security of our systems; and

  • improving how our services are administered.

Consent

Where consent is the appropriate lawful basis, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Special Category Information

Health information and certain other sensitive information may constitute special category data under UK GDPR.

Dreaming Angels will only process this information where it is necessary and where an appropriate Article 9 condition applies.

Where we rely on explicit consent to process special category information, you can withdraw that consent.

However, withdrawing consent may mean Dreaming Angels is no longer able to provide personalised recommendations where that information is important to the safety or suitability of the service.

We aim to collect only the minimum amount of sensitive information reasonably required for the service.

8. Consultation Recordings

Some consultations may be audio recorded solely for the purpose of accurately preparing personalised Sleep Plans and/or consultation notes.

Recordings are used for internal reference only.

They will not be published, used for marketing or shared publicly.

Access to recordings is limited to where it is reasonably necessary for the preparation or administration of the client's service.

Consultation recordings will ordinarily be deleted within 30 days of completion of the relevant Sleep Plan or consultation notes, unless there is a legitimate or legal reason why a recording needs to be retained for longer.

Where a recording is retained beyond this period, it will only be retained for as long as reasonably necessary for the relevant purpose.

9. Sleep Plans, Consultation Notes and Client Communications

Dreaming Angels may retain personalised Sleep Plans, consultation notes and relevant client communications in order to:

  • provide the agreed service;

  • refer back to previous recommendations during the support period;

  • maintain appropriate professional and business records; and

  • respond to questions, complaints or disputes where necessary.

Access will be limited to information reasonably required for these purposes.

10. How Long We Keep Information

Dreaming Angels does not keep personal information for longer than is reasonably necessary.

Retention periods depend upon the type of information and why it is held.

As a general approach:

  • consultation recordings are ordinarily deleted within 30 days after the relevant Sleep Plan or consultation notes have been completed;

  • client consultation records, Sleep Plans and relevant correspondence may be retained for a reasonable period after completion of the service where required for business, insurance, complaint-handling or legal purposes;

  • financial and transaction records may be retained for the period required by applicable tax and accounting laws; and

  • information that is no longer required will be securely deleted or anonymised where appropriate.

In deciding how long information should be retained, Dreaming Angels considers the nature and sensitivity of the information, the reason it was collected, whether it remains necessary and any applicable legal or regulatory obligations.

11. Who We May Share Information With

Dreaming Angels does not sell client personal information.

Personal information may be processed by trusted service providers where reasonably necessary for the operation of the business.

These may include providers of:

  • website hosting;

  • email services;

  • cloud storage;

  • online booking or scheduling;

  • video consultation services;

  • payment processing;

  • accounting or bookkeeping services; and

  • business technology or administration services.

These providers may process information on behalf of Dreaming Angels in accordance with their contractual and data-protection obligations.

Information may also be disclosed:

  • where required by law;

  • to professional advisers such as accountants, insurers or legal advisers where reasonably necessary;

  • where necessary to establish, exercise or defend a legal claim; or

  • where Dreaming Angels reasonably believes disclosure is necessary in connection with a serious safeguarding concern.

Dreaming Angels will not routinely provide your child's medical or sleep information to healthcare professionals or other third parties without your permission unless there is a legal or safeguarding reason to do so.

12. International Data Transfers

Some technology or service providers used by Dreaming Angels may store or process information outside the United Kingdom.

Where personal information is transferred internationally, Dreaming Angels will take reasonable steps to ensure that appropriate safeguards required by applicable data-protection law are in place.

13. Website Information and Cookies

When you visit the Dreaming Angels website, certain technical information may be collected automatically, such as:

  • IP address;

  • browser type;

  • device information;

  • pages visited;

  • approximate location derived from technical information; and

  • information about how the website is used.

Cookies or similar technologies may also be used to support website functionality, security, analytics or user experience.

Where consent is legally required for non-essential cookies, these cookies should only be used after appropriate consent has been obtained.

Further information may be provided through the website's cookie notice or cookie settings.

14. Marketing Communications

Dreaming Angels may occasionally send information about services, offers or relevant updates where permitted by law.

Where marketing communications are based on consent, you can withdraw that consent at any time.

You can also unsubscribe from electronic marketing communications using the unsubscribe option provided or by contacting Dreaming Angels.

Choosing not to receive marketing communications will not affect communications that are necessary to provide a service you have booked.

15. Social Media, Testimonials and Client Stories

Dreaming Angels will not publish a client's private consultation information, child's health information or identifiable client story for marketing purposes without an appropriate lawful basis and, where required, permission.

Where a client voluntarily provides a testimonial, review, photograph or other material for publication, Dreaming Angels will only use it in accordance with the permission provided.

Where practicable, identifying information may be removed or minimised.

16. Safeguarding

Information shared with Dreaming Angels is normally treated confidentially.

However, where information gives rise to a serious concern about the safety or welfare of a child or another person, Dreaming Angels may disclose relevant information where legally permitted or required in order to respond appropriately to the safeguarding concern.

Only information considered necessary and relevant will be disclosed.

17. Data Security

Dreaming Angels takes reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;

  • loss;

  • misuse;

  • accidental disclosure;

  • alteration; and

  • destruction.

Access to client information is restricted to where it is reasonably necessary for the operation of the service.

However, no electronic communication or storage system can be guaranteed to be completely secure.

18. Your Data-Protection Rights

Depending upon the circumstances and the lawful basis relied upon, you may have rights including:

  • the right of access – to request a copy of personal information held about you;

  • the right to rectification – to ask for inaccurate or incomplete information to be corrected;

  • the right to erasure – to ask for personal information to be deleted in certain circumstances;

  • the right to restriction – to ask for use of your information to be restricted in certain circumstances;

  • the right to object – to object to certain types of processing;

  • the right to data portability – to receive certain information in a portable format where applicable; and

  • the right to withdraw consent where processing is based upon your consent.

These rights are not absolute and whether a particular right applies will depend upon the circumstances and the lawful basis for processing.

Your right to object

Where Dreaming Angels relies upon legitimate interests to process your personal information, you have the right to object to that processing in certain circumstances.

You also have the right to object at any time to the use of your personal information for direct marketing.

To exercise any of your rights, please contact Dreaming Angels.

We may need to verify your identity before responding to a request.

19. Children's Information

Dreaming Angels' services are purchased and managed by a parent, legal guardian or responsible caregiver.

Information about children is collected only where reasonably necessary to provide the sleep consultancy service.

Because children may be more vulnerable to risks arising from the use of personal information, Dreaming Angels aims to minimise the amount of children's information collected and to handle that information with particular care.

Parents and caregivers should avoid providing personal or medical information that is not relevant to the consultation.

20. Third-Party Websites

The Dreaming Angels website may contain links to external websites or services.

Dreaming Angels is not responsible for the privacy practices of external websites.

You should review the privacy information provided by the relevant third party before submitting personal information to them.

21. Complaints

If you have concerns about how Dreaming Angels has handled your personal information, please contact Dreaming Angels first so that the matter can be investigated.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.

Further information is available from the ICO at www.ico.org.uk.

22. Changes to This Privacy Policy

Dreaming Angels may update this Privacy Policy from time to time to reflect changes in services, technology, business practices or legal requirements.

The most recent version will be published on the Dreaming Angels website together with the date it was last updated.

23. Contact

For questions about this Privacy Policy, your personal information or your data-protection rights, please contact Dreaming Angels using the contact details provided on the Dreaming Angels website.

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